“You can’t stop the signal, Mal,” says Mr Universe in Serenity. At the London Premiere we were six deep, waiting for Joss who wore the expression of someone convinced everyone else was more important more important than the Master of us all! I’d just picked up a poster from the printers in a long cardboard box, pushed it over the heads of people in front, Sign the box. Joss, sign the box … Which he did. A good man and still my Master in a slatheringly abject way.
You can’t stop the signal. But an oblong cardboard box signed by Joss Whedon has not been my passport to a screenwriting career and I was reminded of this when Tweeting about Trump the other day. According to my Twitter account analytics, informing the universe that a barely sentient, racist narcissist presently known as “President” described the White House as “a dump” provoked a disproportionate number of impressions. You can’t stop the signal, but just five seconds on social media is enough to make you realize a signal that provokes no reaction is like clouds without rain.